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Advertisers can also sort out a data of customers to whom the brand message can be targeted at. Data based targeting is one of the major assets of launching an online advertising campaign. Demographic surveys render a great help while sorting out target groups to convey the brand message. Online advertising also enables advertisers to have a complete control on the brand message. The advertiser also has a choice to stop or continue the running ad according to the response it generates form the audiences. For example, if the response is good, he can prolong the campaign and if it’s not satisfactory he can discontinue the campaign and devise another promotion plan of the brand or business. No other advertising medium provides such exclusive advantage to advertisers as online advertising does

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The only disadvantage of being a rebate processor is that you have to be more … Read More